What Is Travel Marketing? 2016533728762299155-blid-6157308841069298684

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Like other niche industries, the travel industry is an entity of its own. Consequently, the ideal marketing solutions for this industry are travel-specific and dedicated to this large and very dynamic field. Marketing to the travel industry involves its various sub-categories like hotels, tour operators, airlines, etc. Yet like most marketing done today, travel marketing is intensely data-driven-it has to be in order to be cost-effective and ultimately successful.
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